Stay At Home Mom & CEO
By Michele Schermerhorn
Gone are the days when a woman had to choose a career or her family. The Internet
has changed everything! Now any woman can run her own successful online business
while staying home with her children.
Imagine! You arise in the morning while the children are still asleep. Starting
that pot of coffee, you start your computer. You have SALES! You begin the
processing of the sales that came in overnight by way of your company’s
website. That’s right! YOUR company. As the children stir, you set your
computer to “standby”, make their breakfast, and see them off safely
to school. You’re also there when they get home from school.
How can you live that dream? There are three key factors for you to be a successful
online business owner and stay at home mom. They are determination, profitable
products, and marketing skills. Do you have what it takes? Let’s see.
Determination
Of the three critical components, only “determination” can’t
be taught. Not everyone is suited to be an astronaut or a truck driver. And,
not everyone is suited to run one’s own business. Determination is a
single-minded drive that moves one beyond the minor setbacks of the learning
curve. If you tend to start but never finish projects, an online business is
not for you.
An online business takes staying power, much like motherhood. You can do anything
you set your mind to and win. You are tackling the most difficult job in the
world right now – motherhood. So, how do you find profitable products
for your home-based business?
Profitable Products
Many people have tried their hand at online sales through eBay. Maybe you
have too. After many unsuccessful attempts at finding products they can sell
for a profit, they give up. Finding profitable products can be learned but
there are tricks of the trade.
Knowing this, many people get sucked into paying some “eBay guru” thousands
of dollars to do it for them. Unfortunately, they find out quickly that they
have to find the products themselves. An individual who wants their own online
business needs to find their own products. But how?
Depending upon your financial situation, there are six proven ways to find
profitable products to sell online. They start with those requiring no investment
and end with those requiring thousands of dollars of investment capital. Regardless
of the price of the product, the higher the investment, the lower the unit
cost of the products. The lower the unit cost of the products, the higher the
profit margin. The higher the profit margin, the more money the company makes.
Many people attempt to start an online sales business at the bottom of the
product acquisition food chain, with dropshipping. Dropshipping requires little
or no initial investment. With dropshipping, you sell someone else’s
product. When you sell the product, you pay the supplier to drop-ship the product
to your customer with the fee coming out of your profits. Typically, the profit
associated with dropshipping is very small or non-existent.
A better alternative for those people with little money to invest is consignment
selling. Consignment selling is where you sell someone else’s product,
but you collect a fee of between 10% and 25% of the final sale price. Sounds
good, right? It is but it takes a person who is a real self-starter and can
negotiate with people. Family, friends, neighbors, local crafters, local businesses
without a web presence are all candidates for consignment sales.
With your profits from consignment sales, you can move on to acquiring bulk
and surplus products. Working with surplus brokers requires some initiative
and internet surfing skills. There are hundreds of surplus brokers on the internet.
Choosing the right one is a problem and requires some research skills. However,
the profit margins are higher on surplus goods than the other two techniques
discussed above. For instance, a Janome Memory Craft sewing machine was acquired
at surplus for $99.00 and sold on eBay for $430.00, a very nice profit.
In addition to the three product acquisition methods discussed above, the
biggest profit margins and more reliable supply of products is achieved by
working with wholesalers or importers. Working with wholesalers, they require
you have a legal business and a resale certificate from your state’s
taxation board. Working with imported goods is more difficult. If you attempt
to go directly to the source in China, as a novice, you can lose a great deal
of money very fast. Consider working with a reputable customs broker if you
choose to acquire product in this way.
All of these acquisition skills can be learned; but without determination,
you will not succeed.
Once you have acquired your product, marketing skills are needed to successfully
sell your product.
Marketing Skills
Two people with exactly the same product for sale will not experience the
same success. The one who wins will have superior marketing skills. Marketing
skills include the ability to find customers and then motivate them to buy
your particular product.
Marketing starts with identifying the particular customer you will sell to.
You do not sell a skateboard to a 13 year old with the same conversation you
sell that same skateboard to his mother, or grandparents. Marketing requires
you get into the mindset of your customer in such a way that you start to think
like them. Without knowing their motivations and concerns, you will never sell
them anything. Great marketing is targeted to a specific group of people.
After a thorough understanding of your customer is achieved, you need then
to design your offer in a way that appeals to them and encourages them to buy
now. All of these skills can be learned and must be learned to run a successful
business, online or not.
With a great offer in hand, you need to find customers. Where does your targeted
group of customers hang out? What do they read? Where do they go on the internet?
You must get your offer in front of their eyes. They won’t find you.
There are literally hundreds of methods for communicating your marketing message
online and via traditional methods, like advertising. The only ones that will
work will be those that find your target market. You can send marketing messages
all day without success. If your potential customer is tuned into some other
location, you’ll miss them.
Marketing skills can be learned. Acquiring profitable products can be learned.
But both of these critical skills rest on a foundation of determination. Can
you teach an old dog new tricks? Certainly! If the “old dog” is
determined to learn.
Conclusion
An online business is not for everyone. However, it can be your way to stay
home with the children and still bring in a nice salary. Never again will you
have to miss that first step or first word. Never again will you miss a child’s
recital because you couldn’t get away from work. Never again will you
sweat making your next house payment. Ready? GO!
Michele Schermerhorn has over 30 years experience in the business world and
over 12 years running her own successful online businesses. She is President
of Online Business Institute Inc. (http://www.obinstitute.com). Online Business
Institute Inc. exists to “Create Successful Online Business Owners One
Person At A Time”. |
